Специалисты агентства DDVB поработали над брендом “Хлебный Дом” (концерн Fazer). Им необходимо было структурировать все продукты бренда, объединив их в единую дизайн-систему. Нужно было сделать айдентику бренда более современной, соответствующей изменениям, произошедшим в самом бренде и в восприятии потребителей.

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Дизайнеры создали единый визуальный стиль для всех продуктов бренда, объединив разрозненные, «самостоятельные» продукты в единую упорядоченную систему. С особенным вниманием они подошли к некоторым флагманским продуктам бренда («Звездный», «Утренний», «Геркулес»). Им удалось сохранить их уникальность как отдельных продуктов, и при этом придать стилистическую идентификацию, гармонично вписав в архитектуру нового бренда.

Также дизайнеры разработали систему клеймов, цветовой дифференциации и усилили логоблок: теперь его можно заметить даже несмотря на хаотичную выкладку хлеба на полках. В целом, весь бренд стал выглядеть более свежим и современным, а унифицированный стиль сделал навигацию по бренду легкой и понятной.


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