Креативное агентство Sputnik Lab совместно с ремесленными пекарями Москвы, Санкт-Петербурга и Риги записали видео в поддержку крафтового хлебопечения, где рассказывают как за семь дней вырастить закваску и испечь хлеб, читая текст из зина «Ржаной», выпущенного проектом Сookushka к первой «Хлебокультуре» в 2018 году. В кадре присутствуют Александра Бобкова (Cookushka), Василий Баштатов («Горыныч»), Максим Бабич («Футура»), Иван Шевченко (Buro TSUM), Анна Митрохова (Miche), Иван Забавников («Центр пекарей»), Стас Шигаев (Hytte hembageri), Ренарс Пурмалис (Gatavo dabā), Вероника Махлина и Иван Большаков (Sputnik Lab).
Основатели агентства пишут: «Мы уверены: сейчас самое время вырастить закваску и самостоятельно испечь дома хлеб. А еще — поддержать локальных ремесленных пекарей и пекарни, на собственном опыте ощутив какой большой труд ежедневно они проделывают и как важно, чтобы этот процесс не прекращался: чтобы закваска была накормлена, а тартин — свеж и доступен. Для этого достаточно продолжать приобретать у них хлеб любым возможным вам способом, рекомендовать его друзьям и оставлять пятерочные отзывы в социальных сетях».
Также они добавляют, что намерены провести ежегодное мероприятие «Хлебокультура», которое делают с «Хлебозаводом» традиционно в сентябре, разрабатывая дополнительные форматы на случай, если к этому времени ситуация не изменится.
#hlebokultura #sputnikworldtrip
Ссылки
• Оригинальный пост на странице Sputnik Lab
• Видео с пекарями в трех форматах (в большом разрешении, в маленьком разрешении и в маленьком разрешении без полей для сториз)
• Полный текст зина
• Развороты зина «Ржаной»
О проектах Sputnik Lab
Креативное агентство московских журналистов Ивана Большакова и Вероники Махлиной (ех. «Афиша»), которое работает в области еды и путешествий, приобщая бренды и страны к участию в формировании трендов в области еды и путешествий через win-win проекты: решая задачи заказчика и форсируя развитие индустрии. «Хлебокультура» — отдельное направление работы агентства, посвященное развитию ремесленного хлеба в России.
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